Do search engine rankings still matter? It is a simple question, but also one I am constantly amazed to hear people ask. Given the rise of Facebook and social media, one might think the question makes sense. Think it through, however, and the relevance of search engines is still very clear.
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Having stated the above, it is important to note I am not even remotely suggesting that you should ignore social media. That would be a huge mistake. It should be a part of your marketing plan. In fact, it is clear that Google is giving high value to links that appear in social media for sites, particularly when in Tweets from a highly followed person. Such links are invaluable to getting rankings and something everyone should be pursuing as part of an SEO plan.
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This 3rd tip is for someone who really cannot think of anything that is suitable enough. In this case, you might ask the person to name you a few items that he wishes to receive. It is best to ask for a list of items, not just one. This is to prevent a situation whereby the gift on the top of the list is sold out or is too expensive, so you can just go down the list till you find something that you are comfortable with. However, when you are asking for the wish list, you might want to include a budget as well.
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